Habitcraft
2025
ux/ui casestudy
Turn habits into magic!
A cozy, witch-themed fitness tracker that plays like a game. Chat with your animal companion to log food and activity, earn potions and rewards, and grow your town, all designed to make consistency feel fun, friendly, and achievable.
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Meet your familiar
Log food, movement, and goals the usual way—or ask your animal familiar for help! Choose between a cat, frog, or raven, each with their own personality.
Your familiar can help log meals, estimate macros, cheer you on, or just keep you company. Tracking becomes a conversation instead of a tedious chore.
Life in the Village
Beyond tracking fitness, players explore a quaint RPG world filled with friendly NPCs, each with their own routines, shops, and stories. Users can grow herbs for their cauldron, craft potions, and unlock new areas as the village slowly comes to life.
Daily activity and logging earn in-game rewards that help strengthen relationships with NPCs, unlocking new dialogue, items, and interactions over time. Progress in the real world directly shapes the world in-game
Play Builds Habits
Game loops can help encourage consistent behaviors over time. Tying real-world actions to in-game progression can measurably increase activity and engagement, especially when actions feel rewarding rather than obligatory.
By transforming everyday behaviors into a repeatable loop users are more likely to return regularly and build habits gradually. Applying these principles to wellness reframes tracking as something motivating and emotionally engaging, supporting consistency without relying on guilt or pressure.